A walk through the tunnels of a major London station is usually a walk through a series of big, anonymous brand ads. During AMEX Shop Small week, we worked with Ogilvy to transform this into a walk down a street full of independent shops.
This reminded commuters what a pleasure it is to shop in small stores, and encouraged them to visit their local High Street. The images featured real shops and their owners, and each shop was just a short journey from the station where it appeared.
Our original proposal was to turn each 6-sheet into a shoppable window, so that commuters could Shop Small while they waited for their trains. Sadly this didn’t make it through, but maybe next year…