Channel 4 and M&S commissioned this observational documentary about Sheffield-based Zebedee Talent, the leading inclusive agency for disabled, visibly different, non-binary and trans models. Produced by Salamanda Media, this energetic observational documentary followed the staff and models as they worked hard to make their mark in the industry.
In episode two, we see the cast competing to star in the M&S Bra Fit campaign - a celebration of all body types, boob shapes and sizes. M&S have a long-standing relationship with Zebedee, so this content fitted naturally. The lingerie campaign that was shot in Ep 2 was in OOH, store, social media and online at the time of broadcast, showing the authenticity of the content and M&S’s commitment to changing representation in fashion.
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RECOGNITION
Featured in The Guardian's 'Best shows to stream this week'