Following the success of the first Feel Wimbledon, Jaguar asked us to create another innovative campaign in support of the sponsorship. This VR experience, created with Jaguar ambassador Andy Murray, gave tennis fans a thrilling Wimbledon experience, even if they couldn’t get tickets. The experience let them ‘fly’ into Centre Court, so that they could feel the anticipation, thrills, and pressure from Andy’s point of view.
At Waterloo station an experiential zone allowed 10,000 fans to enjoy the full VR experience through Oculus Rift headsets, from the comfort of Jaguar car seats. For many of our visitors, it was the first time they had experienced the magic of VR and they loved the way that the ground-breaking (at the time of making!) volumetric capture got them up close to their hero.
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AWARDS
Cristal Awards Bronze: Best Use of Mobile, Bronze: Automotive
