This innovative and attention-grabbing OOH is part of the M&S ‘Farm to Foodhall’ campaign, which showcases the provenance of M&S fresh produce.
It is one of the first times that live action footage has been used in 3D OOH. Previous campaigns have relied on CGI, but our visuals were captured in camera, at one of M&S’s RSPCA-Assured dairy farms.
‘Daisy’, our very chilled cow, performed brilliantly to bring a striking and authentic farm experience to the city, without leaving a mess on the pavement.