This Hellmann’s campaign brought two of Britain’s best loved cooks together to help families reduce their food waste, which is a huge problem in the UK and a major contributor to climate change.

At the heart of the campaign is Channel 4’s ‘Cook Clever, Waste Less with Prue & Rupy’ - based on an original idea from the Mindshare team, commissioned by C4 and made by BBC Studios. Alongside the four-episode series, we created sponsorship idents, a bespoke TVC, social and website content.

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AWARDS AND RECOGNITION

Campaign Ad Net Zero: Campaign of the Year

Featured in Matt Bourn and Sebastian Munden's book 'Sustainable Advertising: How Advertising Can Support a Better Future'.

A seven-episode binaural adventure podcast which puts you at the heart of the story. This unique mix of fact and fiction was created for Land Rover, who wanted to remind families that they have the original - and still the best - cars for outdoor adventures.

You are ‘Sam’, and together with your uncle and his four-legged friend, you travel across the British countryside to solve the mysterious GPS disruptions that are causing nationwide chaos. As you save the country, you are helped by some of the nation’s best-known outdoor experts (Chris Packham, Neil Oliver, Prof. Alice Roberts, Prof. Lucie Green, Sir Ranulph Fiennes).

The best way to experience this immersive story is to listen! There’s a clip reel on this page, and the series is available via Apple Podcasts or Spotify.

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BRITISH PODCAST AWARDS 2018 Winner: Most Original Podcast, Winner: Best Branded Podcast, Bronze: Best Fiction

LOVIE AWARDS 2018 Gold: Best Entertainment, Silver: Best Series

Featured in: Radio 4’s ‘Podcast Radio Hour’, Guardian Culture’s ‘Podcasts for the Soul’, and Contagious Editor’s Pick and Insight & Strategy

Channel 4 and M&S commissioned this observational documentary about Sheffield-based Zebedee Talent, the leading inclusive agency for disabled, visibly different, non-binary and trans models. Produced by Salamanda Media, this energetic observational documentary followed the staff and models as they worked hard to make their mark in the industry.

In episode two, we see the cast competing to star in the M&S Bra Fit campaign - a celebration of all body types, boob shapes and sizes. M&S have a long-standing relationship with Zebedee, so this content fitted naturally. The lingerie campaign that was shot in Ep 2 was in OOH, store, social media and online at the time of broadcast, showing the authenticity of the content and M&S’s commitment to changing representation in fashion.

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RECOGNITION

Featured in The Guardian's 'Best shows to stream this week'

The Persil Dirt is Good Project aims to inspire young people to act on the social and environmental issues they care about. These three short films, made for Sky Nature, brought Ashley Banjo together with some inspiring young changemakers who showed him that simple actions on environmental issues can make a big difference to communities.

These are the first branded films that Sky Nature have chosen to broadcast on linear as well as VOD.

This innovative and attention-grabbing OOH is part of the M&S ‘Farm to Foodhall’ campaign, which showcases the provenance of M&S fresh produce.

It is one of the first times that live action footage has been used in 3D OOH. Previous campaigns have relied on CGI, but our visuals were captured in camera, at one of M&S’s RSPCA-Assured dairy farms.

‘Daisy’, our very chilled cow, performed brilliantly to bring a striking and authentic farm experience to the city, without leaving a mess on the pavement. 

In 2023, Volvo introduced ‘Safe Space Technology’ to their vehicles and launched it with a new campaign that focussed on the psychological benefits of feeling safe. We were asked to connect this message with Volvo’s Sky Atlantic sponsorship.

‘Inside the mind of a stunt artist’ explores how ‘Gangs of London’ stunt coordinator Mens Sana-Tamakloe creates the safe, supportive environment that is needed to perform incredible stunts like a full body burn.

We were challenged to show modern women that M&S is a genuine style destination, and has much more to offer than the wardrobe essentials and basics it’s known for.

In partnership with Times Style, we created ‘Dopamine Dressing’. We asked a diverse selection of women, known for their personal style, about their relationship to fashion, and explored the pleasure and confidence that comes from dressing well.

dooonate takes the empty space in OOO emails and turns it into a free media space for charities. This is a proactive Mindshare initiative.

“Dooonate is a genuine first for the charity sector. Raising funds for vital work is critical for The Big Issue Foundation. Dooonate is a tool that lets everyone take part in a bit of everyday activism, even when they’re out of the office. We love it!”

Stephen Robertson, CEO, The Big Issue Foundation

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This free speech voice skill for connected speakers and mobile devices provides a midwife-approved answer for almost any question parents-to-be might ask.

It was created for pregnancy charity Tommy’s and, with a database of responses for more than 400 questions, is the most comprehensive pregnancy voice skill available. It provides instant support and reassurance on a wide range of topics such as pregnancy complications and mental wellbeing.

Following the success of the first Feel Wimbledon, Jaguar asked us to create another innovative campaign in support of the sponsorship. This VR experience, created with Jaguar ambassador Andy Murray, gave tennis fans a thrilling Wimbledon experience, even if they couldn’t get tickets. The experience let them ‘fly’ into Centre Court, so that they could feel the anticipation, thrills, and pressure from Andy’s point of view.

At Waterloo station an experiential zone allowed 10,000 fans to enjoy the full VR experience through Oculus Rift headsets, from the comfort of Jaguar car seats. For many of our visitors, it was the first time they had experienced the magic of VR and they loved the way that the ground-breaking (at the time of making!) volumetric capture got them up close to their hero.

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AWARDS

Cristal Awards Bronze: Best Use of Mobile, Bronze: Automotive

When Jaguar became an official partner of the Wimbledon Championships, they asked us to bring the sponsorship to life in a way that reflected their brand positioning of ‘Excite the Senses’.

This ambitious, experimental project aimed to measure the atmosphere and emotion at The Championships. We gave fans biometric wristbands, and placed beacons on Centre Court, No.1 Court and the Hill to capture the atmosphere of the crowd, and their energy levels.

We analysed this data, matched it with live images and news, and shared the stories via mobile, digital, social and DOOH – every 20 minutes. Over the 13 days of the event we created more than 600 pieces of content.

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AWARDS

Festival of Media Steve Wozniak Award for Technical Excellence, Gold: Best Use of Data

The Drum Mobile Awards Awarded 5 Golds and Grand Prix

UK Sponsorship Awards Innovation of the Year

Cristal Awards Gold: Automotive, Bronze: Best Use of Digital

‘Hibernot’ was a long standing Land Rover campaign that celebrated the great outdoors in winter. It had traditionally focused on the British countryside but this year, to coincide with the launch of the new Evoque, they asked us to target a younger, urban audience.

We knew that our audience were heavy Instagram users so we decided to highlight the beauty of urban landscapes, and show them how to make their own winter feed look spectacular.

We started by turning city billboards into huge Instagram filters that revealed the urban landscape behind. There were a variety of filters that updated in real time to enhance the image, whatever the British weather threw at us.

These were supported by masterclass videos from Instagram influencers, which were full of great tips for winter photography. In the second phase of the campaign we showcased the best of the #hibernot images in the OOH, giving our audience their own moment of fame.

To support our Hibernot campaign, we brought Land Rover and London Lumière together.

The Lumière festival transforms the city with light in January, making it the perfect partner for ‘Hibernot’, which celebrates the great British winter. To appeal to our Instagram-obsessed audience, we created oversized frames that were placed in the best position for taking feed-perfect photos of the artwork.

A walk through the tunnels of a major London station is usually a walk through a series of big, anonymous brand ads. During AMEX Shop Small week, we worked with Ogilvy to transform this into a walk down a street full of independent shops.

This reminded commuters what a pleasure it is to shop in small stores, and encouraged them to visit their local High Street. The images featured real shops and their owners, and each shop was just a short journey from the station where it appeared.

Our original proposal was to turn each 6-sheet into a shoppable window, so that commuters could Shop Small while they waited for their trains. Sadly this didn’t make it through, but maybe next year…

Treatwell were the first online beauty booking app. So, their first TV ad needed to build awareness for a brand new category, as well as for them.

We worked closely with the Treatwell creative team to make sure that our ad, and YouTube cut-downs, were perfectly aligned with their new brand identity, and current OOH campaign.

We created these beautiful, oversized bottles for the launch of the limited edition Chanel No.5 Red. Placed in iconic city locations, they created perfect Instagrammable moments while people were Christmas shopping.

The original concept was to turn them in ‘collectible’ AR art pieces, with each bottle reflecting a different classic No.5 ad. Unfortunately this didn’t go ahead but the bottles looked beautiful anyway!